If you’re planning an event or exhibiting at an upcoming trade show in Las Vegas this year, it’s time to start planning your event marketing strategies.
One of the best ways to support your event marketing goals is to work with a professional videographer to capture the highlights of your event like brand interactions, products, and key messages.
Their footage can then be used across all of your marketing channels, including social media platforms that favor video like YouTube, TikTok, LinkedIn, Facebook, and Instagram, as well as your website and email campaigns.
High-quality professional videography helps you achieve a higher ROI on your event marketing by extending the reach and impact of the event. You’ll engage a wider audience and reinforce your brand standards.
However, not all professional videographers offer the same quality and services. Before hiring one, it’s essential to understand what questions to ask a videographer to vet them. properly to fit your needs.
Questions To Ask A Videographer Before You Hire Them
To help you find a professional videographer that meets your needs, we suggest asking them the following questions.
Experience
When vetting videographers, make sure to always work with one who has corporate event experience.
Event videography is a specific expertise.
Corporate event videographers capture footage designed specifically for marketing efforts. They are masters at filming product demonstrations, grabbing candid shots of booth staff, employees, and attendees, and capturing the general atmosphere. They capture incredible footage of your trade show booth, trade show exhibits, and trade show displays.
To learn more about their corporate event videography experience, ask these questions:
- How many events/trade shows have you filmed?
- Have you filmed in this venue or other similar convention centers in the past?
- Can you provide examples of similar events you have covered?
- Are you available for all of the dates/times of the event?
- Can you handle multi-day events?
- How do you coordinate with event organizers for scheduling and access?
- Will you coordinate with other vendors or event planners?
- How do you manage unexpected situations or challenges when filming the event?
The Fine Print
Every videographer offers unique services tailored to meet diverse client needs and event specifics.
Asking about their service offerings helps you find a photographer that aligns with your needs, goals, and budget.
Here are questions to ask a videographer to learn about their services:
- Do you have any custom service packages?
- Can you provide a contract outlining services, deliverables, and terms?
- Do I need to get you a show credential?
- Are you insured?
- What is your cancellation policy?
- Do you charge for travel/trip fees?
- Do you offer fast turnaround options for urgent content needs?
Equipment
Videography equipment determines the type of footage a videographer can capture (and the quality they can deliver).
Every videography company has different equipment and will be able to capture various shots. Learning about what equipment they have can help you understand what types of footage they can provide for your event.
Here are some questions to ask a videographer about their equipment:
- How many cameras will be there?
- Will you need a second videographer for the project?
- Do you have a backup videographer?
- What equipment will you use?
- Do you provide lighting equipment?
- Do you have experience with live streaming, and can you provide this service?
- Do you use drones?
- Do you include audio?
- How do you manage audio quality in noisy or crowded environments?
- What are your backup plans in case of equipment failure?
Videography Style and Process
Professional videographers create polished, professional videos to showcase your brand at the event.
However, every videographer has a unique approach to filming. Understanding their style and process can help you know what to expect during filming and for the finished product.
Here are questions to ask to understand a corporate event videographer’s style:
- What is your videography style?
- How do you prioritize key moments or aspects of the event to film?
- How do you integrate our brand elements (logo, colors, themes) into the video?
- Can you create videos in different languages or with subtitles?
- Can you create different types of videos (e.g., highlight reels, interviews, live demonstrations)?
- Can you integrate customer testimonials or interviews into the event coverage?
- How do you approach capturing the audience and their reactions?
- How long should the video(s) be?
- Do you have any limitations or restrictions we should be aware of?
- How do you stay unobtrusive and discreet while capturing key moments?
- How do you ensure the confidentiality and security of the footage?
Post-Production
Capturing the event footage is only half of the process of working with a videographer. Once the footage is taken, it will need to be edited for your marketing purposes. Asking about video editing services can help you understand what options are available for the final product.
Here are some questions to ask a videographer about their editing services:
- How long will editing take?
- What is your process for incorporating feedback during the editing phase?
- What is your policy on revisions or changes to the final video?
- Can you provide a detailed timeline from filming to final delivery?
- Do you offer video archiving or backup services?
- Do you provide post-event video marketing or distribution assistance?
- What file formats will the final video be delivered in?
- Can you provide references from past clients?
- Are there any additional costs?
- Are there any additional services you provide that could enhance our event coverage?
By asking potential event videographers the right questions, you find a professional videographer that supports your event marketing efforts. Also, take some time to review their portfolio to make sure they are an excellent fit for your brand.
Hiring a videographer is a must if you are hosting or attending an event in Las Vegas. Backdropped with the exciting atmosphere of Las Vegas, you’ll have eye-catching, engaging videos that help you stand out among the competition.
At Expo Ease, we offer both photography and videography services to capture the marketing collateral you need for the highest return on your events. Contact us to hire experienced Las Vegas videographers that provide a full range of videography services to support your event goals.
