Trade shows are valuable opportunities for businesses to showcase their products and services, network with other professionals in their industry, and generate leads. However, to make the most out of your time at these events, you need to implement a pre trade show marketing strategy that is … [Read more...] about Pre-Trade Show Marketing Ideas to Drive Traffic
General Trade Show Tips
What To Do With Leads After a Trade Show
Effectively managing and nurturing the leads you collected during your trade show event is important for maximizing the value of participation. Here is our easy-to-follow, step-by-step guide on what to do with your leads following the trade show. Step One: Organizing and Prioritizing The … [Read more...] about What To Do With Leads After a Trade Show
How to Nail your Trade Show Sales Pitch
Mastering the art of delivering an impactful sales pitch is the key to success for Las Vegas trade show exhibitors. Whether you are a B2B or B2C business, you only have a few moments with potential customers at a trade show. When attendees stop by your exhibit, you need to be ready with a … [Read more...] about How to Nail your Trade Show Sales Pitch
7 Sustainable and Stylish Eco-Friendly SWAG Ideas
Did you know that just 21% of all trade show swag is kept past the show? According to a 2019 study by Advertising Speciality Institute, that means ¾ of all swag ends up in the landfill. This waste does nothing to help grow your brand and damages the environment. However, brand merchandise is … [Read more...] about 7 Sustainable and Stylish Eco-Friendly SWAG Ideas
5 Strategies to Convert Trade Show Leads
There is no better place to get qualified leads for your business than a trade show in Las Vegas. At a trade show, you’ll have the opportunity to increase brand awareness in your target market, connect with customers in person and make a lasting impression–all with an affordable cost per … [Read more...] about 5 Strategies to Convert Trade Show Leads
Are Trade Shows Worth It? How to Maximize the Value of a Trade Show Booth
Las Vegas is a main destination for trade shows and many businesses are wondering: “Are trade shows worth it?” Trade shows can have an intimidating upfront investment with some costing thousands to rent booth space. Small businesses and startups can sometimes struggle with budgeting for these … [Read more...] about Are Trade Shows Worth It? How to Maximize the Value of a Trade Show Booth