Trade shows present a unique opportunity to really show off your brand in person. Attendees receive a window into your product, service, brand message, and personality all at once. Curiosity brings them to your booth, but it’s the trade show etiquette that keeps them there. While the … [Read more...] about Trade Show Etiquette Best Practices for Exhibitors
Staffing
6 Key Positions to Consider When Staffing Trade Shows
Trade shows are a valuable opportunity for businesses to showcase their products and services, connect with potential customers, and build up their brand recognition. The success of any trade show presence really hinges on the staff you select to represent your brand during the event. We will … [Read more...] about 6 Key Positions to Consider When Staffing Trade Shows
Trade Show Staff Training for Success
Having the right trade show staff is critical for the success of your company’s participation in trade shows and exhibitions. The effectiveness of your staff at the trade show can directly impact your brand’s image, lead generation, and overall return on investment. With that being said, here is … [Read more...] about Trade Show Staff Training for Success
How to Nail your Trade Show Sales Pitch
Mastering the art of delivering an impactful sales pitch is the key to success for Las Vegas trade show exhibitors. Whether you are a B2B or B2C business, you only have a few moments with potential customers at a trade show. When attendees stop by your exhibit, you need to be ready with a … [Read more...] about How to Nail your Trade Show Sales Pitch
A Guide to Overcoming Shyness at a Trade Show Booth
If you are introverted or just a bit shy, the thought of hosting a booth at a bustling trade show may seem intimidating at first. Don't worry! You are not alone. Many people struggle with overcoming their shyness at conferences. However, shyness doesn’t have to be a barrier to success at trade … [Read more...] about A Guide to Overcoming Shyness at a Trade Show Booth
5 Strategies to Convert Trade Show Leads
There is no better place to get qualified leads for your business than a trade show in Las Vegas. At a trade show, you’ll have the opportunity to increase brand awareness in your target market, connect with customers in person and make a lasting impression–all with an affordable cost per … [Read more...] about 5 Strategies to Convert Trade Show Leads