Event videos aren’t just for the event; they’re a resource that can be used again and again to aid in promoting your brand.
On the day of your event, only those who are present will be able to feel the energy, get something from your message, or be there for the key moments. An event video takes that day and makes it accessible for everyone, at any time.
Not only do event videos make your events more accessible, but they also serve as an invaluable marketing resource that can be used in a variety of different ways for your brand when done right.
When you repurpose video content, it can serve as social media content, website content, advertising, and so much more.
Ways To Repurpose Video Content Of Your Event
The sky’s the limit when it comes to how you can repurpose video content. Some popular ways videos can be edited and reused are:
Social media
Social media is one of the most common ways event videos are repurposed. Short clips and teasers, behind the scenes footage, and highlight reels serve as engaging and attention-grabbing pieces of easy to create social media content.
According to a 2024 survey by Renderforest, 81% of social media users said they prefer video content over all other types of content when browsing their favorite social media platforms.
Website content
Your website should be an accurate representation of your brand personality, and there are few better ways to show this than with video content.
Using your repurposed event videos, you can accurately portray the kind of atmosphere your brand creates, and you’ll place it where visitors will be looking to learn more or interact with your brand.
These video clips can be embedded on your main webpage, landing pages, blog posts, or in your “About Us” section.
Email marketing
There’s no doubt a brand will want to relive special event moments with their followers, and doing this with email marketing is a great way to share all of the favorite highlights. V
ideo links or short clips work well as simple ways to bring event videos to your email subscribers.
Paid advertising
Paid advertising content should be punchy, effective, and attention grabbing, and there’s no better way to accomplish this than with a professional video.
Social media ads or retargeting campaigns grab audiences with an engaging look into your brand’s personality.
Internal communications
Employees will want to relive the events they’ve attended, or experience those they couldn’t make it to. Repurposed event videos are a way to share the success of an event with all of the teams who played a role in achieving that success.
Editing Event Videos Into Engaging Repurposed Video Content
The way you repurpose video content will vary depending on the platforms you’d prefer to use them on. What works for a retargeted ad might not work the same way for an email newsletter.
Repurposed Video Content For Social Media
For use in social media, like Facebook, TikTok, Reels, or YouTube, the most engaging videos are short form videos, which should be around 60 seconds long or less. For medium-form videos, which may be better for email use, these might range from five to ten minutes. Longer form videos, which are great for website use and internal communications, typically run between ten and fifteen minutes.
Aspect Ratios And Modes Of Viewing
The aspect ratio used will depend on what media the video is being displayed on. A video made for viewing on a laptop or computer screen will have an aspect ratio of 5:4, usually, while horizontal mode on a smartphone will be 16:9, and vertical mode 9:16.
Accessibility Is Important
Accessibility is another important consideration when editing event videos. Captions and subtitles can work to make your videos more accessible to a larger audience, while also allowing them to be experienced in silent mode. A recipient of a marketing email, for instance, may not be able to watch a video with sound at the time the email is being opened, therefore captions make engagement more convenient.
Choose The Correct Thumbnail
Eye-catching titles and thumbnails will have a direct impact on your video engagement. This is what will inspire audiences to open and interact with your video, so choosing the most attention-grabbing content is a winning strategy.
Pay Close Attention To File Size
Video file size also matters, as the larger a file size is, the longer it’s going to take to load. Audiences likely won’t wait long, so you’ll want to make sure your edited video file is small enough to load quickly, but still contains all of the clips you’d like to tell your brand story. Keeping your video file between 5 and 10 MB typically allows for a seamless page loading experience.
How To Promote Your Repurposed Event Videos
Once you repurpose video content, you’ll need to do some promotion to ensure it is seen by the audiences you’d like to experience what you’ve created. A few tips for promoting your repurposed event video are:
- Make use of hashtags and keywords – Using hashtags and SEO optimized keywords ensures your videos are searchable on social media platforms and search engines.
- Share across multiple channels – When sharing your repurposed event videos on social media platforms, sharing across multiple channels ensures you meet your audiences where they spend their time online. Reels, Facebook, YouTube, and even TikTok will all attract different audiences.
- Press releases – Press releases after an event help to promote video content with marketing emails or internal communications.
- Encourage sharing with calls to action – A call to action to share or otherwise engage with a video is a powerful way to have your audiences extend your reach for you.
- Consider paid promotion – For social media advertising, or remarketing ads, paid promotion ensures your video content will be seen and prioritized for your desired audiences.
Interested in learning more about videography for your next event? We can help you create the content you can repurpose into one of your most powerful marketing tools, contact Expo Ease to get the conversation started.
